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7 Best Mobile Web Design Practices

Responsive DesignJoanne Camarce • • 6 minutes READ

In 2019, 80% of users used a mobile device to search the internet. How your website displays to mobile users can make or break your brand.

With the number of users who rely on mobile devices, it’s a no brainer that developers are rushing to find the holy grail of mobile web design solutions.

In this article, we’ll take a look at the 7 best mobile web design practices and how you can implement them into your business.

Responsive vs. Adaptive Web Design

One of the biggest decisions when designing for mobile is whether to opt for a responsive or adaptive design. Let’s look at key differences between the two.

Responsive Design

Responsive design dynamically adapts to fit the screen size of any device. The layout uses CSS media queries to resize aspects of a page like its width and height.

Spark Box offers a good example of responsive design:

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Responsive vs. Adaptive Web Design

Users can browse a website with responsive design from any device. The difference is the content on a page will dynamically arrange to fit their screen size.

Pros of responsive design

  • Seamless browsing experience across all devices
  • Easier to implement and more budget-friendly
  • Only need to maintain one version of a site
  • Google recommends responsive design

Cons of responsive design

  • Not compatible with older web browsers
  • Advertisements may not properly display
  • Slower loading times for mobile devices
  • Some elements may be pushed down the page

Adaptive Design

Adaptive design is still mobile-friendly, but it takes a different approach. It displays static layouts for multiple screen sizes.

A designer would need to develop layouts for an adaptive site for six screen widths: 320, 480, 760, 960, 1200, and 1600 pixels.

Amazon uses adaptive design. Here’s how the homepage looks on a desktop:

Desktop Design

And here’s how the site looks on mobile:

Adaptive Design

Users can still browse and shop from any device they own. But the elements on the page are displayed differently.

Pros of adaptive design

  • Optimized browsing experience for individual devices
  • Faster loading times across all devices
  • Designers can optimize advertisements
  • Can be adapted to existing websites

Cons of adaptive design

  • More expensive and labor-intensive to implement
  • Requires a team of developers to maintain
  • Design changes need to be made to all layouts
  • New screen sizes are always coming out

So which design should you choose?

It depends.

Responsive design is highly flexible and easier to maintain. Adaptive designs, while harder to build, give you greater control over how users experience your site on different devices.

Which design you choose is ultimately up to you. But it’s important to weigh the pros and cons of each before making a decision.

Importance of Website Usability

Website usability is a measure of how well users can navigate a site. If users can’t easily accomplish what they set out to do, they won’t hesitate to leave.

It goes without saying that usability plays a vital role for mobile users. Follow this three-step process to improve your website usability and discover what you need to focus on:

  • Step 1: Evaluate every element on a page and assess whether it fits in the reader’s journey.
  • Step 2: Determine if any elements have a secondary role and if they can be hidden under a tab or accordion.
  • Step 3: Decide what you want visitors to pay attention to and make that front and center (e.g., a call to action on a landing page).

Now let’s look at best mobile web design best practices.

Best Mobile Web Design Practices

1: Understand the Journey

Mobile devices don’t have the same screen real estate as desktops and tablets. That means you need to prioritize elements you’ll display to mobile users.

Start with mapping a customer journey. Who is your target audience and what are they trying to accomplish? What are their pain points and what is their end goal?

Answering these questions allows you to optimize the mobile experience and deliver content that’s relevant to your audience.

2: Ditch the Nav

Navigation bars allow users to navigate to the right section on a site. These are typically located at the top or side of a site where users can clearly see them.

One challenge is implementing navigation bars for mobile devices. Smaller screen sizes mean that a full navigation bar would take up too much space.

Consider using a hamburger menu. These open up navigation links when users tap on them and create a much cleaner interface.

Here’s an example of a hamburger menu on the top right corner of our site:

The Importance of Website Usability

Hamburger menus can be implemented on both responsive and adaptive designs. It’s a good idea to reorganize your menu to include as few links as possible.

Now, what’s important to keep?

3: Limit Options

Our brains can only hold so much information. Too many options can become confusing and make it harder for users to navigate your site.

When designing for mobile users, keep the number of options on a page to a minimum. If your primary goal is to get visitors to start a free trial then make that the primary focus.

Here’s a good example of how Shopify limits options on its homepage:


There’s really only one action for visitors to take here. Think about what your primary goals are and give users just enough options so as not to overwhelm them.

4: Simplify

Don’t make things harder for visitors than they need to be. If something doesn’t serve a purpose or isn’t necessary, then trash it.

This also applies to any forms on your pages. Cut down on your forms and only ask for information that’s absolutely necessary. The example from Shopify only had one form and you can bet that was intentional.

5: Images and Video

Adding images to a page is a great way to grab attention and increase engagement. Images should be relevant to your offer and sized correctly for adaptive designs.

Here’s an example of a context-relevant image on our Postcards page:

Best Mobile Web Design Practices

Another important consideration is image sizes. Unoptimized images can slow down your site and affect the overall user experience.

Use a photo editing software like Photoshop to compress your images before uploading them to your site. For videos, host them somewhere else if possible and add a link.

6:  Placement

People typically navigate mobile sites with their thumbs. That means some areas on a screen are easier to access as shown here:

Best Mobile Web Design Practices

It’s important to ensure navigational and interactive areas are closer to the center. Be sure to test placements whether you opt for responsive or adaptive design.

7:  Link Contact Info

Mobile users on the go want to get things done quickly. They don’t have the patience to scroll through pages of content to find what they’re looking for.

Phone numbers should link to call your business immediately. That way they don’t have to switch back and forth from your site to their phone app. Here’s an example from BestBuy:

Responsive Design

Clicking the hyperlinked number from BestBuy’s site automatically opens your phone keypad.

Likewise, tapping your address should also pull up maps, so users can easily navigate to your business. These last two points are especially important if you’re a local business.


Choosing between responsive or adaptive design takes careful consideration.

Responsive design is generally a safe bet for smaller pages with low complexity, while adaptive design is better for more complicated setups.

No matter which mobile design you choose, it’s important to know how your audience is using your site and to always test its usability. And remember to keep things simple.


The Prime App Enhancement Corporations in August, According to App Developers Score Platform

App advancement business ranking platform,, issued the global August report of the Top App Enhancement Providers. Amongst the ranked website style and design corporations are Rootstrap, Solution Analyst Inc. and Houlak.

NEW YORK, Aug. 18, 2020 /PRNewswire-PRWeb/ — The app sector is booming, with client app paying out is envisioned to hit $156.5 billion by 2022., a B2B market connecting brands with app builders, identified the top progress businesses that specialize in developing higher general performance apps to help businesses capitalize on consumers’ cell investing.

The best application growth organizations in August are:

1. Rootstrap

Rootstrap aids enterprises scale men and women, procedures and products and solutions by way of improvement. They have created goods for providers like Disney, Spotify and Microsoft across numerous platforms, as a result of their choices of application and internet advancement, team augmentation and UX/UI structure.

2. Solution Analyst Inc.

Alternative Analysts is a cell app growth firm that presents close-to-finish options in the cell, world wide web and eCommerce domains. They offer all forms of software package enhancement products and services with a five-stage improvement process: Consulting, Structure, Development, Supply and Reengineering.

3. Houlak

Houlak develops native iOS and Android apps for the Fintech marketplace. Their group of in-dwelling engineers and designers will work with clients from starting to conclude. They take care of large and small initiatives and aim to guarantee purchaser gratification at every single move of the challenge.

4. Teclogiq

Teclogiq has a workforce of website developers and app builders that provides engineering solutions, specializing in PHP development, Angular advancement, website and cellular application progress. They give a huge variety of web providers to corporations and organizations all above the globe.

5. SozenTech

SozenTech is a cellular application consultancy that is also concentrated on cell app schooling and social and environmental improve. Their team gives visual style, software program engineering and abilities in confirmed and emerging systems.

6. Digiruu –
Abilities: Apple iphone App Growth, Android App Enhancement, Mobile UX/UI Style and extra

7. Dobies Well being Marketing –
Expertise: Web site Style, Internet site Enhancement, Artistic Services and extra

8. Esferasoft Remedies –
Knowledge: Cell Application Development, Website Progress, UX/UI Structure and more

9. Exaud –
Abilities: Cell App Development, Application Improvement, Wearable Know-how and more

10. Fulcrum –
Expertise: Cell App Development, Site Enhancement, Cellular Application Structure and much more

11. Hakuna Consulting –
Know-how: Site Design, Application Growth, Search engine marketing and additional

12. HWdTech –
Experience: Cellular Application Development, Software Advancement, UX/UI Style and design and a lot more

13. Langley Foxall Ltd –
Know-how: Cell App Progress, Small business Analytics, Logistics and extra

14. Leo9 Studio –
Know-how: Internet site Design and style, Cellular App Progress, UX/UI Style and design and a lot more

15. MadeInWeb –
Abilities: Cellular Application Enhancement, Cellular App Structure, Web page Growth and extra

16. Miracle Electronic Hong Kong –
Expertise: Cell App Growth, Site Enhancement, UX/UI Style and far more

17. Mobiddiction –
Expertise: Mobile Application Progress, Web-site Design, Website Growth and a lot more

18. Moshi Moshi –
Expertise: Web site Development, UX/UI Design and style, Branding and additional

19. Neurony Answers –
Know-how: Website Growth, Search engine marketing, Application Improvement and more

20. –
Abilities: Cellular App Improvement, Software package Advancement, UX/UI Structure and extra

21. Pocket Sized Palms –
Skills: Inventive Solutions, Cellular Application Progress, Software program Growth and additional

22. QTeam Program Methods – qteam.answers
Know-how: Cell App Development, Program Enhancement, Product Enhancement and much more

23. TEJ –
Knowledge: Website Design, Search engine optimization, AR/VR and additional

24. VAIRIX Program Improvement –
Experience: Cellular App Development, UX/UI Design and style, Application Development and additional

25. Webpinn –
Abilities: Cell App Advancement, Web-site Growth, Internet site Style and a lot more

Makes can search and examine the greatest application builders based on their spot, crew dimension, prices and price range on

About is a directory of cautiously screened and ranked app improvement corporations in the US and abroad. Once vetted and permitted by gurus, the providers are stated by types: technological, OS and market knowledge, as well as location.


Resource Prime Application Builders


The Best Internet Design and style Providers in August, According to Web Design and style Agency Rating Platform

Website style and design enterprise score platform,, issued the global August report of the Major World wide web Design and style Organizations. Among the ranked world wide web style corporations are Albanny Systems, Dobies Wellbeing Advertising and Falcon World-wide-web Style and design.

NEW YORK (PRWEB) August 18, 2020

It only can take 7 seconds for users to type an impression about a site, and audiences’ to start with effect can have a long lasting affect on how they perceive a organization., a B2B market connecting models with world-wide-web layout authorities, discovered the leading world wide web structure organizations that build engaging, superior quality sites that develop beneficial 1st impressions among the end users.

The major internet layout firms in August are:

1. ALBANNY Systems –

Know-how: World-wide-web Style and design, Electronic Advertising, Web optimization and much more

2. Dobies Overall health Marketing and advertising –

Expertise: Web-site Design and style, Site Advancement, Electronic Marketing and far more

3. Falcon World-wide-web Style and design –

Know-how: Internet site Development, Digital Promoting, Web-site Design and additional

4. Fantastech Options –

Skills: Website Style, WordPress Design, Internet site Enhancement and far more

5. Hakuna Consulting –

Abilities: Web-site Design and style, Digital Internet marketing, Software program Enhancement and more

6. Highland Alternatives –

Know-how: UI/UX Design and style, Web site Style and design, Web-site Improvement and extra

7. Infoskaters Systems Pvt. Ltd. –

Expertise: Site Style, Mobile App Development, Electronic Marketing and advertising and much more

8. Keendevs –

Skills: Web page Style and design, WordPress Style and design, WooCommerce Progress and far more

9. Leo9 Studio –

Know-how: Web site Style, UX/UI Design, Web page Enhancement and far more

10. Lepshey –

Expertise: UX/UI Style, Web site Structure, Web page Enhancement and much more

11. Miracle Electronic Hong Kong –

Knowledge: Web site Style, Web page Growth, UX/UI Layout and a lot more


Expertise: Website Style and design, Digital Advertising and marketing, Artistic Expert services and additional

13. Monarch Website positioning Agency –

Skills: Site Design, Electronic Advertising, Search engine marketing and a lot more

14. Movinnza –

Expertise: Search engine optimisation, Web site Development, Digital Internet marketing and a lot more

15. Neurony Methods –

Know-how: Website Improvement, Search engine marketing, Software Development and more

16. Office701 Creative Agency & Information Technologies – business

Expertise: Website Design and style, Software Enhancement, Creative Products and services and far more

17. 1-grid –

Knowledge: Site Design and style, Search engine optimization, Social Media Marketing and advertising and far more

18. Oxygen –

Experience: Web-site Progress, Branding, Inbound Advertising and marketing and more

19. Promodo –

Knowledge: UX/UI Design, Electronic Marketing, Web optimization and far more

20. Systoo Technologies –

Abilities: Site Design, Internet site Growth, Cell App Growth and far more

21. The Generation AB –

Skills: Site Design and style, UX/UI Layout, Internet site Advancement and extra

22. World-wide-web Clare –

Know-how: Web page Design, UX/UI Style, Web optimization and more

23. WebHostingPad –

Expertise: Website Web hosting, eCommerce Integration, Cell-Ready Web site Buidling and extra

24. X-Mer Inc. –

Know-how: UX/UI Design and style, Web page Development, Mobile App Style and design and a lot more

25. Of course Web Layout Studio –

Experience: Web-site Design and style, Internet site Growth, Web optimization and additional

Makes can check out the top-ranked web layout businesses by cost, expertise and area on

About Best Website Design Companies: is a B2B market connecting brand names with website layout specialists all over the world. The web site functions as a listing of website design and style and enhancement businesses carefully rated by their location of knowledge, system abilities, market practical experience and location.

For the initial version on PRWeb pay a visit to: rated_net_style_businesses_in_august_in accordance_to_world-wide-web_design_company_ranking_platform/prweb17330602.htm


The Top Web Design Companies in August, According to Web Design Agency Rating Platform

Web design company rating platform,, issued the global August report of the Top Web Design Companies. Among the ranked web design companies are Albanny Technologies, Dobies Health Marketing and Falcon Web Design.

NEW YORK (PRWEB) August 18, 2020

It only takes 7 seconds for users to form an opinion about a website, and audiences’ first impression can have a lasting impact on how they perceive a business., a B2B marketplace connecting brands with web design experts, identified the top web design companies that build engaging, high quality websites that create positive first impressions among users.

The top web design companies in August are:


Expertise: Web Design, Digital Marketing, SEO and more

2. Dobies Health Marketing –

Expertise: Website Design, Website Development, Digital Marketing and more

3. Falcon Web Design –

Expertise: Website Development, Digital Marketing, Website Design and more

4. Fantastech Solutions –

Expertise: Website Design, WordPress Design, Website Development and more

5. Hakuna Consulting –

Expertise: Website Design, Digital Marketing, Software Development and more

6. Highland Solutions –

Expertise: UI/UX Design, Website Design, Website Development and more

7. Infoskaters Technologies Pvt. Ltd. –

Expertise: Website Design, Mobile App Development, Digital Marketing and more

8. Keendevs –

Expertise: Website Design, WordPress Design, WooCommerce Development and more

9. Leo9 Studio –

Expertise: Website Design, UX/UI Design, Website Development and more

10. Lepshey –

Expertise: UX/UI Design, Website Design, Website Development and more

11. Miracle Digital Hong Kong –

Expertise: Website Design, Website Development, UX/UI Design and more


Expertise: Website Design, Digital Marketing, Creative Services and more

13. Monarch Seo Agency –

Expertise: Website Design, Digital Marketing, SEO and more

14. Movinnza –

Expertise: SEO, Website Development, Digital Marketing and more

15. Neurony Solutions –

Expertise: Website Development, SEO, Software Development and more

16. Office701 Creative Agency & Information Technology –

Expertise: Website Design, Software Development, Creative Services and more

17. 1-grid –

Expertise: Website Design, SEO, Social Media Marketing and more

18. Oxygen –

Expertise: Website Development, Branding, Inbound Marketing and more

19. Promodo –

Expertise: UX/UI Design, Digital Marketing, SEO and more

20. Systoo Technologies –

Expertise: Website Design, Website Development, Mobile App Development and more

21. The Generation AB –

Expertise: Website Design, UX/UI Design, Website Development and more

22. Web Clare –

Expertise: Website Design, UX/UI Design, SEO and more

23. WebHostingPad –

Expertise: Website Hosting, eCommerce Integration, Mobile-Ready Site Buidling and more

24. X-Mer Inc. –

Expertise: UX/UI Design, Website Development, Mobile App Design and more

25. Yes Web Design Studio –

Expertise: Website Design, Website Development, SEO and more

Brands can view the top-ranked web design companies by price, expertise and location on

About Top Web Design Companies: is a B2B marketplace connecting brands with web design experts around the world. The site acts as a directory of web design and development companies carefully ranked by their area of expertise, platform capabilities, industry experience and location.

For the original version on PRWeb visit:


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