July 23, 2021


Bringing You More

The Cloud Roadmap: Advancing Innovation in Media Technological innovation

4 min read

In excess of-the-prime (OTT) streaming providers are reshaping and underpinning the rapid business transformation we have viewed amass in modern many years and accelerate through 2020. The shift in consumer viewing patterns has led to a spike in the use of cloud-dependent OTT expert services. In point, according to Parks Associates, 76% of U.S. broadband homes subscribed to an OTT online video assistance in Q1 of 2020, with a total churn fee for streaming companies at close to 41%. In comparison with traditional spend-tv set services, OTT experienced a larger penetration, with only 62% of 10,000 study respondents indicating they subscribe to a pay-tv service. 

Media and leisure vendors are more and more adopting cloud technology solutions to experiment with new organization versions and workflows that can be scaled up or down, with minimal risk, and at lower price. The change to cloud alternatives demands a mix of adaptable technological innovation and a deep comprehending of the field provide chain and what options elicit achievements.


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